why diamonds are so expensive


Diamond engagement rings are a deep tradition Indian ,Usa ,Spain ,Hongkong culture. But is it because we like them or is it because we were told to like them?

As we’ve explained before, the engagement ring tradition only appeared in the past century .

There were other symbols of engagement(love) before this, including rings, but they didn’t typically have diamonds. Jogigems is the company that convinced us that engagement rings need diamonds.

A campaign led by what was then called the Jogigems Mining Company (and became known as the Jogigems diamond cartel) ingrained diamond rings into marriage, and many of the other ideas they spread remain today.

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