1. Imperfect and non-traditional diamonds are just as beautiful as perfect diamonds.
Snehal: “Flawless” means that to 10 times magnification a gemologist can’t see any inclusions at all, which is honestly overkill – it’s not going to affect the way the diamond looks on the finger. We don’t recommend D coloured or flawless diamonds to our clients as they just don’t represent value.
Eily O’Connell: The four C’s are just guides for traditional diamonds. People are buying more and more rough-cut diamonds, such as “peppered diamonds”, which are rings with diamonds that have black dots [pictured above]. It’s a matter of opinion. Champagne diamonds and cognac diamonds, which are also very on-trend right now, are brown variations of diamonds.
Kirsty Patterson: There are also Polki diamonds, which I sell a lot of – they’re uncut so they look very natural, and they don’t exactly sparkle in the traditional way, but to many people that’s part of their appeal.
DR: There are two different meanings to the word “cut”. One refers to the shape, e.g. Princess cut, Pear cut, whereas the other refers to the cut grade – how well the stone’s been manufactured from the rough crystal. The different names of the cuts just refer to the shape, i.e. a Pear cut diamond literally looks like a pear, with a sharp pointed top and a fuller rounded bottom, and a Princess cut is square-shaped. People are inventing new diamond cuts all the time and patenting them.
EO: It depends on your preference which one you choose. I find Pear cut is a beautiful slimming finger shape.
KP: It’s very subjective. The Princess and the Brilliant cut are more popular because of how sparkly they are, but I love the Emerald cut because it has a more subtle effect. When you cut a diamond you also end up with shavings, which are often what you see on Etsy. I use a lot of diamond shavings when I can because my jewellery is very delicate, so it lends to it. Everything gets used.
3. There are two kinds of colored diamond; dis-colored diamonds, which are cheaper, and rare “Fancy” diamonds.
KP: Some coloured diamonds, like grey, brown, and yellow, are more affordable, but ones like blue and red and pink are very, very rare and as such are prohibitively expensive.
DR: You get pale yellow discoloured diamonds that are essentially just bad white diamonds. Then you get the Fancy coloured diamonds, which are graded on a different colour scale to the white diamonds. These stones are expensive and desirable, rather than the discoloured white diamonds, which should be a lot cheaper.